Marketing throughout sports is a major reason why people watch different games. The entertainment part of sports is enhanced by how marketers portray certain sporting events. More people are going to watch an event if there are advertisements about that event that grasp the viewers attention. I was able to attend a couple sporting events that gave me an idea on how the different sports get their viewers. I went to the Maryland versus Northwestern Big Ten Championship game at the new facility in Ann Arbor. Although the new Phyllis Ocker field is beautiful and top of the line, the event did not have the attendance that it needed. There were a couple people talking about the game earlier that day but that was the only time I heard about it. The Big Ten Tournament is an extremely big deal that those women on each team work year round for that one weekend. I believe that there needs to be a certain amount of advertisement for the events to get people to come to the games. Locke states, “Men being, as has been said, by nature, all free, equal, and independent, no one can be put out of this estate, and subjected to the political power of another, without his own consent” (Locke 95). Locke talks about in his book, that men need to be treated fairly, which relates to men and women. The difference between field hockey and men’s hockey is the race of the player. The two sports need to be advertised the same so they can have similar fan basis. Field hockey is not a revenue sport, which causes the sport to have less interest due to the lack of marketing that is shown. While I was at the game, there were not many people and not the best fan interaction. The parents of the players were the main percentage of people that attended the game.
The second sporting event that I attended was the Men’s Hockey game versusPenn State. This game went back and forth the whole game but Penn State came out victorious. The game was packed with students, families, fans and spectators. All these people were so interested and cheered for the team that they wanted to win. The Michigan fans gave an electric feel to the arena and helped the players play their best. Knowing from experience, when the fans have your back and are extremely interested in the game, it is easier to play your best. The game was advertised on television, online and throughout the campus. So many people knew about the game and wanted to attend to be apart of the electric crowd. Host Arena, home of the Michigan Wolverines is known to be the number one hockey experience in the nation. The fans are the best in the nation and they get involved in the game, which allows the players to have an extra boost during the games. The amount of marketing of the multiple games that Michigan hockey play is outrageous. Many people are paid to get fans to the arena. Hockey is a revenue sport, which allows many people to work for them and build interest for the games.
These two sporting events have many similarities but the main difference is the fact that they do not get equally advertised. Both the sports are extremely interesting and have qualities that allow different viewers to like different things. The field hockey events need to be advertised more because they very exciting and people really enjoy watching the games. Locke and Hobbes talk about the equality of men and women. There writings compare to this topic because men and women should be treated similar, especially when it comes to a simple task as advertising.